Al-Amal Marketing Center wants to advertise to its customers about the availability of hot drinks and light snacks in all its branches. The goal is to reach at least 60,000 men and 40,000 women in Jeddah using newspapers and local radio. It is expected that an advertisement in the newspaper will reach 6,000 men and 2,000 women, while an advertisement on the radio will reach 2,000 men and 4,000 women. The cost of a newspaper advertisement is 450 SAR per instance, and a radio advertisement costs 260 SAR per instance. Objective: Calculate the minimum-cost advertising strategy to reach the target audience. Decision Variables: Let: X1 = Number of newspaper advertisements X2 = Number of radio advertisements

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Al-Amal Marketing Center wants to advertise to its customers about the availability of hot drinks and light snacks in all its branches. The goal is to reach at least 60,000 men and 40,000 women in Jeddah using newspapers and local radio. It is expected that an advertisement in the newspaper will reach 6,000 men and 2,000 women, while an advertisement on the radio will reach 2,000 men and 4,000 women. The cost of a newspaper advertisement is 450 SAR per instance, and a radio advertisement costs 260 SAR per instance. Objective: Calculate the minimum-cost advertising strategy to reach the target audience. Decision Variables: Let: X1 = Number of newspaper advertisements X2 = Number of radio advertisements

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Yousef 2025-02-11T00:17:40+05:00 0 Answers 11 views Beginner
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