1. Of the four growth strategies described in the Chapter No-2, which one you consider is the riskiest and which one is the easiest to implement? Critically examine with the help of suitable examples. Ch-2 (2 Marks) 2. Sustainability, health and wellness, efficient utilization and distribution of food are the various social trends appear to be shaping consumer values in the Kingdom of Saudi Arabia and around the world. For each of these trends, choose a retailer or service provider and critically examine that you believe has seized the moment by grasping the importance of the trend and successfully marketing to its customers as a result. Ch-5 (2 Marks)